Marketing for Hospitality and Tourism

7th Edition

Phil Kotler; John R Bowen; James Makens; Seyhmus Baloglu
eISBN-13: 9780134141763

eBook Features

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Additional Book Details

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.   Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

Sold By Pearson Education
ISBNs 9780134151922, 0134151925, 9780134151922, 0134141768, 9780134141763
Language English
Number of Pages 681
Edition 7th